Kraft Mac&Cheese

STAY IN THE ACTION WHILE YOUR SNACK IS LOADING.

Competitive gamers skip snack breaks to avoid missing pre-game actions like agent selection or draft picks, which can lead to penalties.

KRAFT&DRAFT makes every second count. This app by Kraft Mac&Cheese lets players manage pre-game actions remotely while their mac & cheese cooks. No more sacrifices, gamers stay in the match and get their snack.

Date
2025

Expertise
Branding - Activation